Services

Social Media Strategy

There’s so much to think about when you’re running a small business! A social media presence is often the last thing on the long list of to-do's. My Social Media 101 Workshop will give you everything you need to know on best practices by platform, and dive into how to leverage these powerful tools for your business. Or let me build out your game plan to set you up for success!

Internal Branding

Often a business’s mission, vision, and purpose are buried within the company’s founders because it’s what drives the day-to-day decision making. As you grow, communicating the company’s core values and guiding principles succinctly to team members and customers is vital. Let’s workshop to get these important brand identifiers and ideal client profiles dialed in!

Content Creation

Storytelling is at the heart of your company’s success. In today’s world, you must be able to tell your company's story with content that evolves with the changing world of social media apps. From video editing, graphic design, and strategic partnerships to writing copy or blogs that speak directly to your community, let’s get creative!

Media Buying

Facebook Ads Manager is a beast to be tamed! Once you do, it’s one of the most powerful tools on the Internet. Get creative with search, audio, or media partnerships to get you in front of the right customers. From growth campaigns to conversions, I’ve got a game plan to match your goals and budget.

Logistics & Operations

Project management is my forte, efficiency is my nature, and small business operations are my passion. I am tailoring my current master's degree to startup growth strategy and business systems. Let’s build together.

Website & Graphic Design

Want to leverage e-commerce sites like Shopify or Squarespace? I specialize in simple and beautiful sites that integrate marketing and advertising tools, and bring in all the bells and whistles to make your site stand out.

Workshops

Helping your businesses develop the tools for success, and then stepping aside to let you grow

Identifying the WHY: Branding Workshop

Often a business’s WHY is buried within the company’s founders. Identifying foundational beliefs is vital to internal and customer facing communications. By asking the right questions we can unearth the keywords at the heart of your mission, vision, and purpose. Fleshing out these statements will inform a company’s presence in the digital space. Communicating core values and guiding principles succinctly, informs day-to-day decision making for team members and builds bonds with customers. We’ll brainstorm to be able to write:

Mission, Vision, and Purpose statements
Identify 3-6 Core Values
Establish Guiding Principles
Create an Ideal Client profile
Brand Voice and Tone
Visual Aesthetic Guidelines
Yearly goal and objective setting

Let’s workshop to get your WHY dialed in!

Social 101 Workshop

Establishing a Social Media presence for your brand can be daunting, especially when you have so many other things to think about and handle when it comes to running your business. However, in today’s world it is vital to establish a social presence, and with thoughtful execution you can leverage social media platforms to grow your brand and gain new and lasting customers. In Social 101, we’ll cover all the basics of Social Media. This workshop focuses on:

Posting best practices for the three major social platforms
The strengths and weaknesses of each platform
Setting goals for your social presence
Defining company key words and umbrella topics to establish brand storylines
Creating engaging and personal content
Building a posting/content calendar
Calls to action to get your followers to your website

By empowering business owners and employees with a fundamental understanding of social media marketing, this workshop helps relieve the pressures of developing a social presence for your brand.